This campaign launched for International Women’s Day 2024, is dedicated to educate, engage and empower women to gain knowledge to pave their way to financial freedom. It is designed to address the unique financial challenges women face, the initiative focuses on providing practical tools, resources, and knowledge to help women take control of their financial futures. By fostering a community of support and offering expert-led workshops on stock market investing, the campaign equips women with the confidence and skills necessary to make informed financial decisions. Through this initiative, we aim to create a lasting impact on financial independence and gender equality in financial spaces.